Overview: 

At Asus, I worked as a strategic product designer and led multiple empirical user studies as well as co-design workshop sessions to identify the user, technology, and business trends/opportunities that directly influenced ASUS’s 3-10 years roadmap. I collaborated closely with product managers, designers, researchers, engineers, and marketers to deliver better user experiences and new design features for ASUS products and services; topics of the projects included smart home devices, healthcare, mobile imaging, computational materials, and companion robots.

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*Work from Asus cannot be shown due to extensive NDA’s. Please contact me with any questions or to discuss sample projects.

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Methods: ​​

• Competitive analysis

• Positioning matrix

• Trend analysis

• Field study

• Contextual inquiry

• Scenario workshop

• Behavior persona

• Wireframing

• 2D/3D prototyping

• Usability testing

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Results: ​​

• Worked with a research and strategy team to conduct user studies, trend analyses, and cross-functional co-design sessions; laid out 3-10 years of business roadmap that is currently being adopted to align the brand image and define new product pathways.

• Developed and embedded research templates in cross-functional teams to foster a collaborative culture with and advocated user-centered design thinking.

• Conducted user research that led to the launch of multiple hardware and software products (see a list of product launches below).

• Increase user base and media exposure by delivering projects and services that were outside of Asus's product line back in 2014-2016. For example, there are 3,300+ news articles about Asus Zenbo; it also has recently arrived at the campus to make learning more fun.

 

Product Launched: ​

• VivoWatch: personal health tracker

• ZenFit: fitness app ZenWatch

• Zenbo: home companion robot

• Glow of Life: ASUS Design Center exhibition at Milan Design Week 2016

• ASUS 360° Camera

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Collaborators
Researchers, designers, software engineers, hardware engineers, strategists, marketers, program managers. 

 

Publications:

Szu-Yu (Cyn) Liu, Tung-Jen Tsai, and Daniel Alenquer. 2016. Exploring Computational Composite: An Approach to Sensorial Interaction. In Proceedings of the 19th ACM Conference on Computer Supported Cooperative Work and Social Computing Companion: CSCW ‘16. (Extended Abstract and Poster).